An attractive window display is a great way to draw potential customers into your retail outlet, since it will bring a customer’s attention to the nature of the store. How many times have you been out shopping and simply walked in because a window display caught your eye? Or maybe you saw an outfit or certain products attractively displayed that pulled you in. Being skilled in visual merchandising need not be as complicated as it sounds as placement and good lighting can work wonders too.
Create A Theme
A theme will help you create better displays, pick the right colours and lighting to make the effect more impressive. Often times, simple but creative cutouts or clean and interesting displays will grab someone’s attention – but with a theme you piece things together to tell a story. For example, during special days like Christmas or even Valentine’s Day, you can plan out a special display with a theme that specialises the particular holiday. You can even create a story around a specific product to present it effectively to potential customers.
Getting Customers Attention
The main aim of an attractive window display is to bring in potential customers by creating something visually pleasing to them. At the same time, while you can grab someone’s attention you should be able to maintain it as well. It is important for your display to jump out at people by being bold and expressive – and stand out from the rest of the competition. Try to create a display that also reflects the nature of the retail outlet and the kind of products that are being sold.
Be Bold and Create Good Lighting
Don’t be afraid think outside the box and create things that are unique and interesting. But avoid over-crowding by creating too many objects or cut-outs – it would be too much to take in, especially if your display area is smaller. Large, simple or clean displays or even large impressive ones can be impressive with good lighting which is very important to brighten up and bring out the positive aspects of your display. Good lighting can also enhance colours and shapes too.
Update Your Displays
You can use window display to showcase new products that you would to push to customer, and constant updates will keep things fresh and interesting. Updating the display can be done as regular as it needs to be, depending on what the theme is or how long a special offer might be. The more frequently window displays are updated, the more customer interest will be generated.